• 1585 Soi Town-in-town 3, Sriwara Road Plubpla Wangthonglang, Bangkok 10310 Thailand
  • Support +662-530-7741

Brand & Business Consultant Portfolio

Retail and Consumer Industry

A Symphony of Strawberries: The PTT 's Temperate Plantation Project

In Thailand’s bustling markets, PTT Company embarked on an extraordinary journey. It was a journey to unlock the secrets of the strawberry market, a journey that began with a single question: How could we leverage natural gas separation by-products to cultivate a new opportunity?


Our quest was multi-faceted, commencing with a meticulous study of the strawberry market. The journey through the market’s intricate value chain, from imports and transportation to distribution and retail systems, unveiled a world of possibilities. We sought not only to understand the market but to decipher its very essence.


But this was not just a journey of discovery; it was a journey of transformation. Armed with insights, we embarked on a mission to develop a new brand called “Harumiki”, a competitive strategy and a robust business model for strawberries in the heart of Thailand. Our aim was to bring forth a vision that would redefine the strawberry landscape, making it not just a fruit but a symbol of excellence.


And now, as “Harumiki” stands on the cusp of a new chapter, the ‘Temperate Plantation Project’ serves as a testament to our unwavering commitment. It is a story of exploration, innovation, and transformation, where the humble strawberry became a symbol of growth and opportunity.


Throughout our odyssey, we measured the strategic viability and the allure of project investments, always keeping an eye on the economic value that could be unlocked. This journey was not just about strawberries; it was about the future of agriculture, sustainability, and economic prosperity.

Crafting a Cafe Experience that Beckons

In the vibrant world of culinary delights, Harumiki House emerged as a promising japanese cafe style, eager to tantalize taste buds and offer a unique cafe experience. Our journey began with a quest to understand the very heartbeats of our potential patrons.


Establishing retail stores as distribution channels and fostering brand awareness is pivotal for business expansion. This strategic approach not only fuels current growth but also shapes a distinct and enduring image for the future of retail.


We embarked on a quantitative survey, inviting 200 individuals unfamiliar with the embrace of Harumiki House. This survey was more than just data; it was a canvas to explore concepts, from store logos to decoration designs, encompassing product offerings, pricing, and the intricate art of taste comparisons.


The findings painted a vivid picture. An astonishing 87.5% of respondents expressed their curiosity, a desire to explore the offerings of Harumiki House. But it didn’t end there; 98.3% of these intrigued souls demonstrated a readiness to step into Harumiki House, even while continuing their visits to their beloved cafes.


In our journey, we didn’t merely create a brand; we meticulously crafted an identity that resonated with both hearts and palates. Our store design transcended mere aesthetics, becoming the visual embodiment of Harumiki House’s essence.


Underpinning it all was our commitment to brand and business management, nurturing the core of Harumiki House’s identity and forging a path to success. Through precision and meticulous planning in sales and operations, we ensured seamless and efficient processes.


Additionally, our project management and feasibility study left no stone unturned as we orchestrated the project with unwavering dedication to feasibility and triumphant success.

Unleashing the Cafe Amazon Evolution: Beyond Petrol Stations

In the heart of our journey lies Cafe Amazon, a brand poised for transformation and expansion. We embarked on a mission to craft a new business model and a formidable competitive strategy that would carry this beloved brand beyond the confines of petrol stations.


The canvas was blank, and the possibilities were endless. We delved deep into the intricacies of consumer behavior, seeking to understand their desires and expectations when it came to coffee shop services.


As we explored further, we listened intently to the whispers of consumer attitudes towards the Cafe Amazon brand, uncovering invaluable insights that would shape our path.


We took a step back to admire the brand’s identity – a mosaic of flavors, experiences, and stories. This identity became the compass guiding us toward uncharted territories.


Our journey was not just about expanding; it was about thriving. We tested the waters of premium brand development, pushing boundaries and challenging conventions.


But it wasn’t just about innovation; it was about clarity. We meticulously defined the brand’s vision and mission, carefully crafting its positioning, personality, promise, and architecture.


And as we journeyed towards the horizon, we did not just tread; we soared. We redefined the business model and competitive strategy of Cafe Amazon, plotting a course beyond the familiar petrol station landscape.


Our story is one of transformation, insight, and strategy. It’s the story of Cafe Amazon’s evolution into new frontiers, fueled by knowledge and guided by ambition.


Join us as we unveil the next chapter in the Cafe Amazon saga – a chapter that promises to be as bold as it is flavorful, as innovative as it is authentic. Welcome to the Cafe Amazon Evolution.

Navigating the Cafe Amazon Journey: Crafting a Winning Strategy

In our quest to elevate Cafe Amazon, we embarked on a transformative journey, driven by the pursuit of excellence.


We began by identifying opportunities and setting strategic business positions while designing a robust management and administration system. Drawing inspiration from global competitors, we harnessed international business models to enrich our strategies, securing a competitive edge for the future.


But it didn’t end there. We recognized the need for integration, weaving an intricate management system that spanned upstream processes, intricately linked with organizational management, bolstered by a rigorous quality assessment system.


Intriguingly, we delved into the fine art of aligning client business unit structures and strategies with the accounting and information technology systems, paving the way for a seamless and efficient future.


And as the final stroke of our masterpiece, we crafted a management structure, uniquely tailored to the heart of Cafe Amazon, mirroring the essence of operations and the vibrancy of organizational culture.


Our journey, though multifaceted, tells a story of transformation, innovation, and alignment. It’s the story of Cafe Amazon’s evolution towards a future of endless possibilities and remarkable success.

Charging Towards a Brighter Future

In the realm of innovation and sustainable energy, the EV CHARGER project takes center stage, poised to revolutionize the battery charger landscape. At its core, this project is a symphony of marketing strategies, product development, and the meticulous crafting of a brand identity, all centered around one vital mission: to redefine how we power our electric vehicles.


The journey commenced with comprehensive research, unveiling a powerful undercurrent of consumer interest, fueled by a thirst for product knowledge and a keen eye on competitive pricing. These insights became our guiding stars, illuminating the path forward.


Given the novelty of battery chargers in the Thai market, our project advocates for more than just a traditional product launch.


We envision an educational odyssey, one that coincides seamlessly with the grand introduction of the EV brand. As we tread this path, we understand that knowledge is power.


Key features such as safety, automatic power cut-off mechanisms, charging times, and robust warranties take the spotlight. We recognize that these are the pillars on which consumer trust is built.


But it doesn’t end with the purchase; it begins there. Ensuring post-sales consultation and service becomes paramount, for in this realm, customer choices are influenced, and loyalty is nurtured.

The “EV CHARGER ” brand name emerges not just as a symbol of energy market leadership but also as a guardian of product safety. It is a name that instills confidence and elevates appeal.


As we embark on this exhilarating journey, the EV CHARGER project signifies more than innovation; it embodies a vision of a sustainable, electrifying future. It’s a story of progress, empowerment, and a promise to illuminate the way forward.

Chilling Innovation: The Whole Body Cryotherapy (WBC)

In the realm of wellness and cutting-edge technology, the Whole Body Cryotherapy (WBC) project emerges as a beacon of innovation, poised to redefine the way we approach health and recovery. This venture embarks on a journey to harness the power of liquid nitrogen, not just to freeze, but to transform lives and create a viable business model.


The story begins with the visionaries behind this project, driven by a commitment to wellness and a dedication to pioneering change. A team of consultants was summoned to conduct comprehensive marketing research, unearthing the hidden gems of consumer needs and aspirations. These insights became the compass guiding us through uncharted waters.


Key success factors were identified, and competitive strategies were forged in the fires of innovation. It wasn’t just about cold; it was about understanding the warmth of consumer trust. The recommendations that emerged from this endeavor touched every facet of our journey.


From the intricacies of organizational structure to the artistry of marketing approaches, every aspect was sculpted to perfection. Risk management wasn’t a shield; it was a sword to conquer challenges that lay ahead.


The report weaves a narrative of potential, a story of expansion and the birth of franchise opportunities. It isn’t just a report; it’s a treasure map, providing the essential insights needed to make informed investment decisions.


As we embark on this extraordinary voyage, the WBC project stands as a testament to our unwavering dedication to wellness and innovation. It’s not just about freezing; it’s about thawing potential, one cryotherapy session at a time.


Welcome to the WBC project, where every cold breath holds the promise of transformation and every step leads us toward a healthier, rejuvenated future.

Every Breath of Fresh Air

In the realm of home comfort and innovation, the Carrier Air Conditioner project emerges as a beacon of transformation, poised to redefine how we experience cooling and heating. This initiative is a symphony of strategic efforts designed to elevate the company’s presence in the market and connect with customers in extraordinary ways.


Our journey commenced with a deep dive into the industry, unraveling its nuances through meticulous analysis. Market research became the compass guiding us through uncharted territory, illuminating the path toward business viability and market relevance.

But this project is more than just numbers; it’s about the revival of a brand. Brand rejuvenation became our canvas, where Carrier’s essence was reborn, reimagined, and revitalized.


Competitive strategy development wasn’t just about keeping pace; it was about forging ahead, crafting a roadmap for success in the dynamic world of home comfort solutions.


The business model underwent refinement, ensuring that every component fit seamlessly, propelling us toward innovation and efficiency.


And as we soared higher, our creative and communications strategy became the wind beneath our wings, carrying our vision to new heights.


We also provided a consulting service, offering support for brand enhancement, research, and the creation of a marketing and sales plan. Advertisement design isn’t just about visuals; it’s about telling our story to the world.


Our strategic effort is a bridge to the future, one that propels Carrier toward sustainable growth and enduring success in the competitive world of home comfort solutions.

Cocomax Coconut Water

In the world of healthy hydration and natural refreshment, the Cocomax Coconut Water project emerges as a refreshing oasis, dedicated to redefining how we quench our thirst and embrace wellness. This comprehensive initiative is more than a project; it’s a journey into the heart of the coconut water industry, a voyage into taste, health, and innovation.


The story unfolds with the pursuit of knowledge, a quest that led us through industry analysis and deep market research. We navigated the intricate currents of the coconut water landscape, unveiling insights that would shape our path forward. These insights became our guiding stars, illuminating the way toward own brand manufacturing (OBM) development, product enhancement, and operational excellence.


As consultants, our mission extended beyond our own horizons. We offered our expertise in brand services and research, crafting a strategic marketing and sales plan that was nothing short of a masterpiece. Marketing Communication design wasn’t just about visuals; it was about storytelling, about sharing the essence of Cocomax with the world.


These initiatives, woven together, aim to elevate the Cocomax Coconut Water brand to new heights, to expand its reach to more parched souls seeking natural refreshment, and to enhance its competitiveness in the ever-growing coconut water market.


Cocomax Coconut Water, where every sip is a journey into nature’s embrace, every drop is a commitment to wellness, and every endeavor is a testament to the limitless possibilities of innovation.